How would you define a blog? In the early days of blog writing, it was considered an informal method of writing that enabled people of all stripes to tell their friends and families what they were up to. It was also a way to express ideas on controversial topics in a format that was non-confrontational. Maybe you even had your own personal blog at one time.
Today, the blog is much different. The modern blog is an SEO tool that helps drive traffic to a website, establish a company’s reputation, and keep customers actively engaged. This suggests that making the most out of your blog posts requires doing things a certain way.
Companies looking for effective blogging for SEO purposes should seriously consider a blog writing service such as that offered by my company over at Connotations. Professionals know what both search engines and readers are looking for. Having said that, I want to offer you a handful of tips just in case you want to blog by yourself:
1. Identify Your Audience
Who are you trying to reach with your blog? What are they after? What are their interests? The first step in creating compelling blog posts is to know and understand your target audience. Knowing who your audience is, and what they want, begins to define how you will communicate with them.
2. Be an Information Glutton
Writers need input before they can create something of quality. I agree – output requires input. To get as much input as possible, I recommend you become an information glutton. Consume as much information as you can about the topics you intend to write on. The more you know, the more you will be able to share with readers.
3. Keep It Lean
There is a false assumption out there that Google and the other search engines are looking for a specific word count for blog posts. It is not true. So avoid the temptation of filling your blog with a lot of fluff just to pad out word count. You are better off keeping it lean and mean. Remember, it is quality that counts, not quantity.
4. Keep It Relevant
Blog writing is different from article writing in that you are not necessarily spitting out facts, figures and technical information. However, this does not mean blogging is an excuse to create rambling verbiage without any relevance or useful information. Make sure that whatever you write about is relevant to your target audience.
5. Write like You Care
One of the hardest things for a regular blog writer to do is to connect with readers with every post. You can accomplish a lot in this area by making a point of writing in such a way as to convey that you truly care about what you are doing. In other words, put your whole heart into every post.
6. Challenge Your Readers
Lastly, do not just write a blog post for the sake of writing. Challenge your readers to do something with the information you have provided. In some cases that challenge may be a call to action. In other cases, it might simply be a challenge to seriously think about what you have written and then respond in kind.
Blog writing is about conversing with your readers on topics that they care about. In doing so, it establishes you and your company on a more personal level, enabling your readers to more easily connect with you. Blog writing can be a very important part of your overall marketing strategy by filling in some of the gaps left by article and copy writing.