A blog is one of the most valuable tools that a business can have in its marketing arsenal, and it is a critical element of successful online business. If you do not currently have a blog for your business website, then it’s time you did. The competition is already be reaping the rewards of blogging and you don’t want to be left behind.
If you are searching for a bit of inspiration to get started with a blog, here are seven reasons (in no particular order) why I think your business needs one:
1. Blogging increases lead growth
According to influencer Neil Patel, businesses that blog get 67% more lead growth than businesses that do not. If you are blogging and the competition isn’t, you can take advantage of all those customers that are ready and willing to invest in your niche. He also reveals that blogging businesses achieve 434% more indexed pages and 97% more indexed links!
2. Blogging builds trust
Trust is a major factor for consumers looking to invest in an online business and rarely would a person purchase from a company in which they are not fully confident. Through regular blogging, you will get to talk directly to customers in way that they can understand and relate to. Over time, the relationship will grow and strengthen, giving you a reputation as a brand that can be trusted.
3. Establishing your authority
As a business owner, you are going to want to establish yourself as the best around. An industry expert that knows everything there is to know about your particular niche. You cannot do this through your website, but you can through a blog – by producing highly informative articles and ‘how to’ guides that are useful to readers.
4. Good blogging means lots of backlinks
As mentioned in the first point above, companies that blog have 97% more inbound links. You read that right – 97 per cent! There is nothing quite like backlinks to drive traffic to your website. Moreover, if these backlinks come from reputable sources, your search engine ranking will benefit too – this means even more people clicking through to your website. Good blog posts stir up emotion in the reader, who will be compelled to share the post with others through their own blog and social media. In other words, a blog markets your business so you don’t have to.
5. Interacting with customers
A business website represents the corporate face of the company and it is sometimes hard for customers to relate to. A blog on the other hand, shows off a more personal and approachable side to the business and lets you interact with your customers, discussing posts in the comments and building a stronger bond. A customer is always more willing to invest in something that is relatable.
6. Discovering your target audience
Reaching your target audience will help you focus on people who are most likely to purchase your products and services. Through blog analytics, you will be able to track readers, shares, comments, popular topics and click-through rates. Each of these stats can then be used to tweak your business and attract paying customers.
7. Blogging is great for SEO
Every business wants to rank as highly as possible in search engine results and there is probably no better way of doing this than through blogging. Google likes to reward blogs that regularly publish high quality content, because that’s what the users want to see. With a great blog, you can earn a prominent position on search engines and revel in the traffic that will inevitably follow.
It’s no exaggeration to say that blogging can be the difference between success and failure, and these reasons show just how beneficial a blog can be to your marketing efforts. However, not just any old blog will do; it must be quality and consistent. For this reason, it pays to invest in a professional blog writing service.
At my company Connotations, we strive for quality and know what goes into delivering blog posts that leave a lasting impression on your readers. Through research of your brand, your objectives, and your target audience, we will help establish your business as the go-to place for great content on the web. Click on the above link to find out more.