Category: Content Creation

It seems like everyone wants to be writing blog posts these days. Does that mean there is no room for you? Absolutely not. You can make it as a blogger as long as you are willing to put forth the effort in learning what it takes to write a successful blog. Bear in mind that… Continue reading 8 Steps to Writing a Successful Blog Post

A standard cliché among seasoned web developers and SEO experts is that ‘content is king’ on the internet. The idea here is that, with hundreds of millions of pages now comprising the digital universe, it is the content on those pages that separates one from the next. Therefore, a page with more compelling content will… Continue reading Website Owners: Should You Buy Articles or Write Them Yourself?

Hard news has become somewhat of a lost art in the highly politicised world in which we now live. What used to be hard news is now more opinion than anything else, and the whole concept of ‘fake news’ is making even the most avid consumer of news somewhat cynical. Nonetheless, hard news is a… Continue reading Using Hard News in Your Content Strategy

How would you define a blog? In the early days of blog writing, it was considered an informal method of writing that enabled people of all stripes to tell their friends and families what they were up to. It was also a way to express ideas on controversial topics in a format that was non-confrontational.… Continue reading 6 Tips for Writing Compelling Posts

To understand how great content will make social media work for your business, consider the classic story of US ad agency owner Max Hart and his advertising manager George L Dyer. They were discussing how long the copy in advertisements should be and Dyer said, “I bet you ten dollars I can write a newspaper… Continue reading How Great Content Wins Customers

Us writers are fortunate enough to have a rather extensive set of tools we can use to communicate with others. One of those tools is imagery. At the hands of a skilled writer, imagery can be used to make a long-lasting connection in the minds of people who consume a particular piece of content. Just… Continue reading What Is Imagery and How Can It Be Used in Writing?