Imagine a growing business and you decide to expand from its current single location to a total of three locations scattered across your city. The expansion warrants a major announcement to let customers know what’s coming. At the same time, the announcement could serve to attract new clients that are destined to benefit from the… Continue reading How Press Release Writing and Distribution Works
My business over at Connotations offers a professional press release writing service that can help boost the exposure of your business. As such, we frequently field questions from clients wanting to know why they should be using press releases. The point of this blog post is to answer that question. Suffice to say that press… Continue reading Why Use Press Releases to Market Your Business?
A concise and well-written press release can do wonders for communicating a company’s message to targeted stakeholders. For its intended purpose, nothing is as effective as a strong press release for related company news, publishing sales figures, or even introducing a new company executive who just came on board. In the end, however, the effectiveness… Continue reading Why Outsourcing Your Press Releases Is Smart
The press release has been an invaluable public relations tool since the first such release was written by Ivy Lee in 1906. Lee was a publicity expert and is widely considered the father of modern public relations. The tool he created to cover a tragic train accident in Atlantic City, New Jersey (USA) lives on… Continue reading How to Write a Press Release in 7 Easy Steps
A few years back, there was a fascinating article published by Press Release Rocket dealing with local government websites and their readability. A comprehensive readability report submitted by Visible Thread clearly showed that most government websites did not meet official Plain English guidelines. What if we were to apply those same guidelines to professional press… Continue reading Do Your Press Releases Meet Plain English Guidelines?
The press release is a very specific kind of document designed to alert its target audience to some sort of substantive change within a company. Press releases have been around in some form or another since the first newspapers were printed. Today they have become a means of not only informing but also improving a… Continue reading 4 Kinds of Press Releases Explained