It seems like everyone wants to be writing blog posts these days. Does that mean there is no room for you? Absolutely not. You can make it as a blogger as long as you are willing to put forth the effort in learning what it takes to write a successful blog. Bear in mind that… Continue reading 8 Steps to Writing a Successful Blog Post
What Is the Proper White Paper Format?
Do white paper writing companies use a specific format? In other words, is there a white paper format that is standard across the board. This is a question I hear all the time. Clients ask because white papers are not something most of us are familiar with. A well-written white paper is a very valuable… Continue reading What Is the Proper White Paper Format?
Using Video Content, Newsletters, Brochures & Ebooks in Content Marketing
This article covers video content, newsletters, brochures, and ebooks when it comes to your content marketing efforts. Each of these forms of content may be used more or less frequently, depending on the organisation using them. Video Content The explanation of video content should be self-evident. Videos are produced to reach a target audience with… Continue reading Using Video Content, Newsletters, Brochures & Ebooks in Content Marketing
Website Owners: Should You Buy Articles or Write Them Yourself?
A standard cliché among seasoned web developers and SEO experts is that ‘content is king’ on the internet. The idea here is that, with hundreds of millions of pages now comprising the digital universe, it is the content on those pages that separates one from the next. Therefore, a page with more compelling content will… Continue reading Website Owners: Should You Buy Articles or Write Them Yourself?
Using Hard News in Your Content Strategy
Hard news has become somewhat of a lost art in the highly politicised world in which we now live. What used to be hard news is now more opinion than anything else, and the whole concept of ‘fake news’ is making even the most avid consumer of news somewhat cynical. Nonetheless, hard news is a… Continue reading Using Hard News in Your Content Strategy
How to Use White Papers and Case Studies in Content Marketing
In this post I cover a couple of what are considered more technical forms of content. As a content creator, the typical kinds of content you produce (think blog posts, articles, etc.) are relatively easy to create from a marketing standpoint. If you can do some basic research, put your thoughts together in a logical… Continue reading How to Use White Papers and Case Studies in Content Marketing
How to Create Advertising and Marketing Copy
David Ogilvy, the British ad executive and founder of Ogilvy & Mather, is widely considered the father of modern advertising. He certainly made his mark throughout the entire 20th century as an authority in what it takes to capture the attention of the buying public. Here is one of the more famous quotes attributed to Ogilvy:… Continue reading How to Create Advertising and Marketing Copy
How to Use Press Releases in Content Marketing
On 28th October 1906 an electric train running for the West Jersey and Seashore Railroad plunged off a swing bridge and into the Thoroughfare creek separating Atlantic City, New Jersey (USA) from the mainland. Fifty-three people tragically died as a result of the accident. The press joined the general public and PR executives in swarming… Continue reading How to Use Press Releases in Content Marketing
6 Tips for Writing Compelling Posts
How would you define a blog? In the early days of blog writing, it was considered an informal method of writing that enabled people of all stripes to tell their friends and families what they were up to. It was also a way to express ideas on controversial topics in a format that was non-confrontational.… Continue reading 6 Tips for Writing Compelling Posts
How Great Content Wins Customers
To understand how great content will make social media work for your business, consider the classic story of US ad agency owner Max Hart and his advertising manager George L Dyer. They were discussing how long the copy in advertisements should be and Dyer said, “I bet you ten dollars I can write a newspaper… Continue reading How Great Content Wins Customers