Much of what we do in the world of content creation is subject to frequent change. Search engine algorithms are modified, industries evolve, and the way people search for information online changes with the times. Your Own Website There is no single outlet I would consider the best place to publish articles online. The internet… Continue reading Where Are the Best Places to Publish SEO Articles?
In this article I want to explain what it is you should be looking for in good copywriting, whether you are writing it yourself or hiring someone to do it for you. To that end, I have put together a list of five characteristics of copywriting that apply to all good copywriters. Mastering these qualities,… Continue reading 5 Characteristics of Copywriting all Good Copywriters Can Utilise
A few years back, there was a fascinating article published by Press Release Rocket dealing with local government websites and their readability. A comprehensive readability report submitted by Visible Thread clearly showed that most government websites did not meet official Plain English guidelines. What if we were to apply those same guidelines to professional press… Continue reading Do Your Press Releases Meet Plain English Guidelines?
The godfather of modern marketing, Seth Godin, warns us that people know when they are being marketed to. He guides all marketers with this timeless statement: “Content marketing is the only marketing left.” The Content Marketing Institute describes content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to… Continue reading How Content Marketing is Key to a Successful Marketing Campaign
Advertising copy is that main text used in any advertisement, and it has but one purpose: to sell. Whether a promotion for a new product, a landing page for a special offer, or attention-grabbing product descriptions for an e-commerce site, effective advertising copy eventually leads to sales. Copy that does not is ineffective copy. Professional… Continue reading The 8 Elements of Effective Advertising Copy
My business (at Connotations) is one of stringing words and phrases together to create content for a variety of media. Using a liberal definition, just about all the content I create could be considered copywriting. I generate written copy designed to encourage readers to take some sort of action. Whether it is blog articles, case… Continue reading What is the Value of a Creative Copywriter?
The press release is a very specific kind of document designed to alert its target audience to some sort of substantive change within a company. Press releases have been around in some form or another since the first newspapers were printed. Today they have become a means of not only informing but also improving a… Continue reading 4 Kinds of Press Releases Explained
Us writers are fortunate enough to have a rather extensive set of tools we can use to communicate with others. One of those tools is imagery. At the hands of a skilled writer, imagery can be used to make a long-lasting connection in the minds of people who consume a particular piece of content. Just… Continue reading What Is Imagery and How Can It Be Used in Writing?
It is fairly common these days to see online content formatted with lots of headings, bullet points, and short paragraphs and sentences. Compare modern online writing to what book authors produced 100 years ago and you’ll see quite a difference. What you observe is no accident. Good writers in the modern era do what they… Continue reading How to Break Up Long Blocks of Text
What is your preferred medium for information when you go online? If you are like most people, you are not content to consume information solely as text. You find videos and images a lot more appealing. You might even find that videos and images are better at communicating information in a way you understand. This… Continue reading How to Use Infographics in Content Marketing