The white paper is a tool that businesses have used for decades to present customers with an authoritative document that presents a specific view on a topic or a revolutionary solution to a complex...
Archives: Blog
Never has the old adage that says practice makes perfect been more apt than in the case of business writing. As with most things in life, the more you practice something, the better at it you will...
It seems like everyone wants to be writing blog posts these days. Does that mean there is no room for you? Absolutely not. You can make it as a blogger as long as you are willing to put forth the...
Do white paper writing companies use a specific format? In other words, is there a white paper format that is standard across the board. This is a question I hear all the time. Clients ask because...
Using Video Content, Newsletters, Brochures & Ebooks in Content Marketing
This article covers video content, newsletters, brochures, and ebooks when it comes to your content marketing efforts. Each of these forms of content may be used more or less frequently, depending on...
Website Owners: Should You Buy Articles or Write Them Yourself?
A standard cliché among seasoned web developers and SEO experts is that 'content is king' on the internet. The idea here is that, with hundreds of millions of pages now comprising the digital...
