Some content creation experts consider blog posts and informational articles to be two separate forms of content. They technically are, but I have combined them into a single form for the purposes of this article because their differences are so subtle that they often overlap. Blog posts and informational articles are great tools for SEO… Continue reading Using Blog Posts and Informational Articles in Content Marketing
How to Use Guest Posts in Content Marketing
Somewhere in that murky area between blog posts and informational articles is a form of content marketing known as the guest post. As a web surfer, you have been exposed to countless guest posts whether you know it or not. They are now as prolific as blog posts and informational articles, with the only difference… Continue reading How to Use Guest Posts in Content Marketing
5 Tips for Creating Successful Advertising Copy
We would probably all agree that advertising is critical to business success. Whether it is word-of-mouth or through an organised marketing campaign, a company cannot sell its goods and services without informing customers that the company actually exists. It is a fundamental rule of business. Where organised marketing campaigns are concerned, a big part of… Continue reading 5 Tips for Creating Successful Advertising Copy