Hard news has become somewhat of a lost art in the highly politicised world in which we now live. What used to be hard news is now more opinion than anything else, and the whole concept of ‘fake...
Archives: Blog
How to Use White Papers and Case Studies in Content Marketing
In this post I cover a couple of what are considered more technical forms of content. As a content creator, the typical kinds of content you produce (think blog posts, articles, etc.) are relatively...
David Ogilvy, the British ad executive and founder of Ogilvy & Mather, is widely considered the father of modern advertising. He certainly made his mark throughout the entire 20th century as...
On 28th October 1906 an electric train running for the West Jersey and Seashore Railroad plunged off a swing bridge and into the Thoroughfare creek separating Atlantic City, New Jersey (USA) from the...
How would you define a blog? In the early days of blog writing, it was considered an informal method of writing that enabled people of all stripes to tell their friends and families what they were up...
To understand how great content will make social media work for your business, consider the classic story of US ad agency owner Max Hart and his advertising manager George L Dyer. They were...
