Much of what we do in the world of content creation is subject to frequent change. Search engine algorithms are modified, industries evolve, and the way people search for information online changes...
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5 Characteristics of Copywriting all Good Copywriters Can Utilise
In this article I want to explain what it is you should be looking for in good copywriting, whether you are writing it yourself or hiring someone to do it for you. To that end, I have put together a...
A few years back, there was a fascinating article published by Press Release Rocket dealing with local government websites and their readability. A comprehensive readability report submitted by...
How Content Marketing is Key to a Successful Marketing Campaign
The godfather of modern marketing, Seth Godin, warns us that people know when they are being marketed to. He guides all marketers with this timeless statement: “Content marketing is the only...
Advertising copy is that main text used in any advertisement, and it has but one purpose: to sell. Whether a promotion for a new product, a landing page for a special offer, or attention-grabbing...
My business (at Connotations) is one of stringing words and phrases together to create content for a variety of media. Using a liberal definition, just about all the content I create could be...
