The press release is a very specific kind of document designed to alert its target audience to some sort of substantive change within a company. Press releases have been around in some form or...
Archives: Blog
Us writers are fortunate enough to have a rather extensive set of tools we can use to communicate with others. One of those tools is imagery. At the hands of a skilled writer, imagery can be used to...
It is fairly common these days to see online content formatted with lots of headings, bullet points, and short paragraphs and sentences. Compare modern online writing to what book authors produced...
What is your preferred medium for information when you go online? If you are like most people, you are not content to consume information solely as text. You find videos and images a lot more...
Using Blog Posts and Informational Articles in Content Marketing
Some content creation experts consider blog posts and informational articles to be two separate forms of content. They technically are, but I have combined them into a single form for the purposes of...
Somewhere in that murky area between blog posts and informational articles is a form of content marketing known as the guest post. As a web surfer, you have been exposed to countless guest posts...
