Category: Ad Copy

David Ogilvy, the British ad executive and founder of Ogilvy & Mather, is widely considered the father of modern advertising. He certainly made his mark throughout the entire 20th century as an authority in what it takes to capture the attention of the buying public. Here is one of the more famous quotes attributed to Ogilvy:… Continue reading How to Create Advertising and Marketing Copy

Advertising copy is that main text used in any advertisement, and it has but one purpose: to sell. Whether a promotion for a new product, a landing page for a special offer, or attention-grabbing product descriptions for an e-commerce site, effective advertising copy eventually leads to sales. Copy that does not is ineffective copy. Professional… Continue reading The 8 Elements of Effective Advertising Copy

We would probably all agree that advertising is critical to business success. Whether it is word-of-mouth or through an organised marketing campaign, a company cannot sell its goods and services without informing customers that the company actually exists. It is a fundamental rule of business. Where organised marketing campaigns are concerned, a big part of… Continue reading 5 Tips for Creating Successful Advertising Copy