David Ogilvy, the British ad executive and founder of Ogilvy & Mather, is widely considered the father of modern advertising. He certainly made his mark throughout the entire 20th century as...
Category: Ad Copy
Advertising copy is that main text used in any advertisement, and it has but one purpose: to sell. Whether a promotion for a new product, a landing page for a special offer, or attention-grabbing...
We would probably all agree that advertising is critical to business success. Whether it is word-of-mouth or through an organised marketing campaign, a company cannot sell its goods and services...