Category: Copywriting

As a copywriter, late September or early October is the time you really should be starting to think about tailoring your pieces to account for the festive season. Copywriting for Christmas is...

In this article I want to explain what it is you should be looking for in good copywriting, whether you are writing it yourself or hiring someone to do it for you. To that end, I have put together a...

My business (at Connotations) is one of stringing words and phrases together to create content for a variety of media. Using a liberal definition, just about all the content I create could be...