Category: Copywriting

As a copywriter, late September or early October is the time you really should be starting to think about tailoring your pieces to account for the festive season. Copywriting for Christmas is something that requires a little more effort than one would typically put into more generalised writing. Why? Because writers want to take advantage… Continue reading 5 Great Tips for Better Christmas Copywriting

In this article I want to explain what it is you should be looking for in good copywriting, whether you are writing it yourself or hiring someone to do it for you. To that end, I have put together a list of five characteristics of copywriting that apply to all good copywriters. Mastering these qualities,… Continue reading 5 Characteristics of Copywriting all Good Copywriters Can Utilise

My business (at Connotations) is one of stringing words and phrases together to create content for a variety of media. Using a liberal definition, just about all the content I create could be considered copywriting. I generate written copy designed to encourage readers to take some sort of action. Whether it is blog articles, case… Continue reading What is the Value of a Creative Copywriter?