Category: Content Creation

You probably already know that regular blog posts can be great tools for improving your SEO performance. Blogging is also a great way to establish your company as an authority in your industry and keep your regular readers up to date on what you are doing. The power of blog writing is such that companies such… Continue reading 5 Tips for Making the Most of Your Blog Posts

Should social media content creation be part of your marketing strategy? Some say no. Those who think the days of social media are over, as a marketing tool, are content to move on to other means of reaching potential customers. However, there are still plenty of people who believe that social media is valuable. They… Continue reading 3 Reasons Social Media Content Strategy Continues to Evolve

Publishing online articles is one way to generate traffic to your website. If you do it well, generating traffic through article writing is also a way to improve your online reputation and boost your exposure among potential new customers. But to do it right, you need skilled writers and the right topics. I’ve talked about… Continue reading 3 Kinds of Online Articles to Generate Traffic

Case studies have been around for several decades now. Just within the last few years, though, they have emerged as a reliable marketing tool companies can use to reach customers that are not easily reached through other marketing methods. Case studies have proven especially effective for B2B marketing. Whether your company has an in-house writer… Continue reading 5 Great Reasons for Writing a Case Study

In its early days, the internet was a great tool that existing businesses could use to reach a whole new audience. And while it is still used that way today, it has also become a platform for establishing new businesses based primarily on the internet’s biggest resource: information. A case in point is travel writing… Continue reading Travel Writing Articles: A Good Online Business Opportunity

The modern case study is a pretty powerful weapon in the arsenal of SEO-rich online content. Increasingly, entities of all types are coming to realise the power of the case study for establishing authority in their specific field as well as improving their online reputations. Yet there are also those that don’t really understand what… Continue reading The History of the Case Study – Why It’s Important

When it comes to web article writing, creating a high quality article for online publishing may appear a fairly easy task – until you actually have to do it. Writing for an online audience is quite a bit different from writing a school term paper, a business report, or even a novel or short story. If you can… Continue reading The 6 Steps to Writing Great Online Articles

Trying to think of new and engaging content can be tough. After all, there are only so many ways you can tell your journey, differentiate yourself from everyone else, and attract a new audience without getting lost among all the other words, opinions, and expressions out there. Content is indeed king but creating it can… Continue reading How to Hit the Content ‘Sweet Spot’

A blog is one of the most valuable tools that a business can have in its marketing arsenal, and it is a critical element of successful online business. If you do not currently have a blog for your business website, then it’s time you did. The competition is already be reaping the rewards of blogging… Continue reading 7 Reasons Why You Need a Blog for Your Business Website

Do you often find yourself with ideas in your head that you wish you could express to others? You actually can – through writing. Though you may not have experience as a professional writer, you can learn how to write an article by learning the skills to adequately express your thoughts through the written word.… Continue reading 6 Steps to Writing an Article that Gets Results