Category: White Papers

On my business website over at Connotations, we are constantly investigating methodologies that we can use to help the businesses of our clients. From this, one of the services we offer is white paper writing. Among the many different types of content we produce, white papers fill a very special need that is hard to… Continue reading 3 Reasons Why Your Business Needs to Utilise White Papers

At the turn of the 20th century, English archaeologist, writer, and political figure Gertrude Bell played a significant role in the British colonial rule of Jordan and Iraq. She was part of an elite group of officials whose efforts dramatically shaped the Middle East for decades to come. We can learn a lot from this… Continue reading Learning Lessons From a 1920 White Paper

The white paper is a tool that businesses have used for decades to present customers with an authoritative document that presents a specific view on a topic or a revolutionary solution to a complex problem. Over the years, we have learned that there are other ways to utilise white papers. UK companies, as well as… Continue reading How to Effectively Use SEO White Papers

Do white paper writing companies use a specific format? In other words, is there a white paper format that is standard across the board. This is a question I hear all the time. Clients ask because white papers are not something most of us are familiar with. A well-written white paper is a very valuable… Continue reading What Is the Proper White Paper Format?