Category: Content Marketing

This article covers video content, newsletters, brochures, and ebooks when it comes to your content marketing efforts. Each of these forms of content may be used more or less frequently, depending on the organisation using them. Video Content The explanation of video content should be self-evident. Videos are produced to reach a target audience with… Continue reading Using Video Content, Newsletters, Brochures & Ebooks in Content Marketing

In this post I cover a couple of what are considered more technical forms of content. As a content creator, the typical kinds of content you produce (think blog posts, articles, etc.) are relatively easy to create from a marketing standpoint. If you can do some basic research, put your thoughts together in a logical… Continue reading How to Use White Papers and Case Studies in Content Marketing

On 28th October 1906 an electric train running for the West Jersey and Seashore Railroad plunged off a swing bridge and into the Thoroughfare creek separating Atlantic City, New Jersey (USA) from the mainland. Fifty-three people tragically died as a result of the accident. The press joined the general public and PR executives in swarming… Continue reading How to Use Press Releases in Content Marketing

The godfather of modern marketing, Seth Godin, warns us that people know when they are being marketed to. He guides all marketers with this timeless statement: “Content marketing is the only marketing left.”  The Content Marketing Institute describes content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to… Continue reading How Content Marketing is Key to a Successful Marketing Campaign

What is your preferred medium for information when you go online? If you are like most people, you are not content to consume information solely as text. You find videos and images a lot more appealing. You might even find that videos and images are better at communicating information in a way you understand. This… Continue reading How to Use Infographics in Content Marketing

Some content creation experts consider blog posts and informational articles to be two separate forms of content. They technically are, but I have combined them into a single form for the purposes of this article because their differences are so subtle that they often overlap. Blog posts and informational articles are great tools for SEO… Continue reading Using Blog Posts and Informational Articles in Content Marketing

Somewhere in that murky area between blog posts and informational articles is a form of content marketing known as the guest post. As a web surfer, you have been exposed to countless guest posts whether you know it or not. They are now as prolific as blog posts and informational articles, with the only difference… Continue reading How to Use Guest Posts in Content Marketing