Using Video Content, Newsletters, Brochures & Ebooks in Content Marketing
This article covers video content, newsletters, brochures, and ebooks when it comes to your content marketing efforts. Each of these forms of content may be used more or less frequently, depending on...
How to Use White Papers and Case Studies in Content Marketing
In this post I cover a couple of what are considered more technical forms of content. As a content creator, the typical kinds of content you produce (think blog posts, articles, etc.) are relatively...
On 28th October 1906 an electric train running for the West Jersey and Seashore Railroad plunged off a swing bridge and into the Thoroughfare creek separating Atlantic City, New Jersey (USA) from the...
How Content Marketing is Key to a Successful Marketing Campaign
The godfather of modern marketing, Seth Godin, warns us that people know when they are being marketed to. He guides all marketers with this timeless statement: “Content marketing is the only...
What is your preferred medium for information when you go online? If you are like most people, you are not content to consume information solely as text. You find videos and images a lot more...
Using Blog Posts and Informational Articles in Content Marketing
Some content creation experts consider blog posts and informational articles to be two separate forms of content. They technically are, but I have combined them into a single form for the purposes of...
