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Category: Content Marketing

link to Using Video Content, Newsletters, Brochures & Ebooks in Content Marketing

Using Video Content, Newsletters, Brochures & Ebooks in Content Marketing

This article covers video content, newsletters, brochures, and ebooks when it comes to your content marketing efforts. Each of these forms of content may be used more or less frequently, depending on...

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link to How to Use White Papers and Case Studies in Content Marketing

How to Use White Papers and Case Studies in Content Marketing

In this post I cover a couple of what are considered more technical forms of content. As a content creator, the typical kinds of content you produce (think blog posts, articles, etc.) are relatively...

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link to How to Use Press Releases in Content Marketing

How to Use Press Releases in Content Marketing

On 28th October 1906 an electric train running for the West Jersey and Seashore Railroad plunged off a swing bridge and into the Thoroughfare creek separating Atlantic City, New Jersey (USA) from the...

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link to How Content Marketing is Key to a Successful Marketing Campaign

How Content Marketing is Key to a Successful Marketing Campaign

The godfather of modern marketing, Seth Godin, warns us that people know when they are being marketed to. He guides all marketers with this timeless statement: “Content marketing is the only...

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link to How to Use Infographics in Content Marketing

How to Use Infographics in Content Marketing

What is your preferred medium for information when you go online? If you are like most people, you are not content to consume information solely as text. You find videos and images a lot more...

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link to Using Blog Posts and Informational Articles in Content Marketing

Using Blog Posts and Informational Articles in Content Marketing

Some content creation experts consider blog posts and informational articles to be two separate forms of content. They technically are, but I have combined them into a single form for the purposes of...

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I am a content creator by profession and run my own content creation agency over at Connotations. Writing is my passion and helping others improve their content writing is my goal.

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