You probably already know that regular blog posts can be great tools for improving your SEO performance. Blogging is also a great way to establish your company as an authority in your industry and keep your regular readers up to date on what you are doing. The power of blog writing is such that companies such as mine over at Connotations invest a lot of time and energy in producing them for our customers.
Assuming most of today’s modern websites are created using content management systems (CMS) such as WordPress and Drupal, blog posts need to be managed a certain way in order to get the most SEO benefit possible. Here are five tips I encourage my customers to consider:
1. Take Advantage of Post Slugs
When you create a new blog post, your CMS assigns it a unique URL that is placed on the end. For example, the default WordPress slug is a letter followed by a number. However, you can choose your own slugs for SEO purposes. Common practice today is to use the title of the post as the slug. Some use specific keywords too.
2. Take Advantage of Tags
Search engines do not place much emphasis on tags at all, but tags do carry a little weight. So use them. Choose three or four tags that are directly related to the content of the piece. This helps the search engines to better analyse each individual post found on your site.
3. Minimise Main Categories
The number of main categories you have on your site does influences how it is ranked. You need to have a few categories for purposes of clarification, but too many could potentially lead to a drop in your search engine results. It is generally accepted that 3 to 5 main categories are enough. Anything more is too much.
4. Avoid Keyword Stuffing
Keyword stuffing is an archaic practice and you shouldn’t even think of doing it. Even still, there are many people that insist on adding a specific number of keywords to their content. But know that if your keywords and key phrases are too dense, search engines will interpret your content as being keyword-stuffed rather than usable information. Hence, your content will not rank.
5. Use a Tagline
This last tip is more of a general one rather than relating only to blog posts. I suggest you take advantage of the opportunity to use a tagline even if the theme you have chosen to use with your CMS does not make it visible to the reader. Search engines pay attention to taglines as a way of legitimising you as an author of online content. Your tagline should be related to you and your business but in a way that creatively expresses your philosophy or what it is you do.
Regular blog posts can be very beneficial for improving your SEO ranking. These present your website as being current, relevant, and actively engaging readers. Search engines love that kind of thing. As always, the content of your quality should not be ignored either. That is where my company could help you out.
At Connotations, we provide regular blog posts for a number of customers engaged across multiple business sectors. We can do the same for you. Whether you are a professional, a contractor, or an individual service provider, my team of knowledgeable writers can produce outstanding content that will achieve positive search engine results and build the reputation of your business. Please click on the above link for more details.