The modern case study is a pretty powerful weapon in the arsenal of SEO-rich online content. Increasingly, entities of all types are coming to realise the power of the case study for establishing authority in their specific field as well as improving their online reputations. Yet there are also those that don’t really understand what… Continue reading The History of the Case Study – Why It’s Important
Author: tonyc
The 6 Steps to Writing Great Online Articles
When it comes to web article writing, creating a high quality article for online publishing may appear a fairly easy task – until you actually have to do it. Writing for an online audience is quite a bit different from writing a school term paper, a business report, or even a novel or short story. If you can… Continue reading The 6 Steps to Writing Great Online Articles
5 Great Tips for Better Christmas Copywriting
As a copywriter, late September or early October is the time you really should be starting to think about tailoring your pieces to account for the festive season. Copywriting for Christmas is something that requires a little more effort than one would typically put into more generalised writing. Why? Because writers want to take advantage… Continue reading 5 Great Tips for Better Christmas Copywriting
How to Hit the Content ‘Sweet Spot’
Trying to think of new and engaging content can be tough. After all, there are only so many ways you can tell your journey, differentiate yourself from everyone else, and attract a new audience without getting lost among all the other words, opinions, and expressions out there. Content is indeed king but creating it can… Continue reading How to Hit the Content ‘Sweet Spot’
7 Reasons Why You Need a Blog for Your Business Website
A blog is one of the most valuable tools that a business can have in its marketing arsenal, and it is a critical element of successful online business. If you do not currently have a blog for your business website, then it’s time you did. The competition is already be reaping the rewards of blogging… Continue reading 7 Reasons Why You Need a Blog for Your Business Website
How to Write a Press Release in 7 Easy Steps
The press release has been an invaluable public relations tool since the first such release was written by Ivy Lee in 1906. Lee was a publicity expert and is widely considered the father of modern public relations. The tool he created to cover a tragic train accident in Atlantic City, New Jersey (USA) lives on… Continue reading How to Write a Press Release in 7 Easy Steps
6 Steps to Writing an Article that Gets Results
Do you often find yourself with ideas in your head that you wish you could express to others? You actually can – through writing. Though you may not have experience as a professional writer, you can learn how to write an article by learning the skills to adequately express your thoughts through the written word.… Continue reading 6 Steps to Writing an Article that Gets Results
What are Business Writing Skills
…and Why are They Important? In business, many types of documents and forms of communication are produced every single day including reports, emails, memorandums, leaflets, brochures, and white papers. The content used within these documents is known as business writing and it is used to allow communication within the business and with external customers. But… Continue reading What are Business Writing Skills
How to Effectively Use SEO White Papers
The white paper is a tool that businesses have used for decades to present customers with an authoritative document that presents a specific view on a topic or a revolutionary solution to a complex problem. Over the years, we have learned that there are other ways to utilise white papers. UK companies, as well as… Continue reading How to Effectively Use SEO White Papers
The Simple Way to Practice Business Writing
Never has the old adage that says practice makes perfect been more apt than in the case of business writing. As with most things in life, the more you practice something, the better at it you will become. How to practice business writing is a question that many individuals have asked me over the years.… Continue reading The Simple Way to Practice Business Writing